2026 Broker Services Survey: 1,400+ Employers Reveal What It Really Takes to Keep Their Business

Every year, Zywave surveys employers across the country about what they actually want from their broker. This year, more than 1,400 employers weighed in on what drives their loyalty, what’s falling short, and what would make them walk. Join us for the reveal of the 2026 Broker Services Survey results and find out exactly where the gaps are between what clients expect and what brokers are delivering before your competition does.

What you’ll learn: 

• What actually drives broker selection, and what drives clients out the door
• Where the biggest gaps exist in HR support, risk management, and compliance services
• What the communication gap looks like, and when employers want to hear from you
• Why communication isn’t just a nice-to-have, but a dealbreaker
• Concrete strategies for turning these insights into a competitive edge at your agency

Be the broker who sees it coming. Watch on-demand to see the data shaping employer expectations in 2026, and walk away with strategies you can put to work immediately.