What Your Clients Are Reading Without You: Content Intelligence for the Modern Broker

84% of employers want to hear from their broker at least monthly — but when they need answers on compliance deadlines, HR policy changes, or drug pricing, they’re not waiting. They’re finding it themselves.

This on-demand session is built for brokers, agency leaders, and account managers who want to turn content into a competitive advantage. Zywave’s Senior Director of Content Development shares real engagement data revealing which topics employers are actively consuming right now, where broker and client interests align (and where they don’t), and which Q2 deadlines are already shaping client behavior.

Walk away with a practical framework for using content to lead every client conversation — instead of reacting to it.

What you’ll learn:

• Which compliance, insurance, and HR topics are trending with employers right now
• Where broker and client content interests align — and where they diverge
• The Q2 deadlines already driving client behavior
• A framework for using content to stay ahead of every client conversation