2025 Broker Services Survey

What are your clients looking for in a broker?

The broker-client relationship is constantly evolving, and brokers wanting to offer superior services need to take the time to understand the challenges currently facing employers.

Zywave’s annual Broker Services Survey shares the truth of the escalating risk trajectory: clients rely on their brokers for guidance and now demand more timely and effective service than ever before.

Are you meeting client expectations?

Zywave has been producing the Broker Services Survey for over 10 years. Each year, it becomes clear that clients want more. Read the report to get crucial insights into what employers across the United States want from their brokers and how you can position yourself to not only meet their needs but exceed them.

Ready for more?

See how Zywave can help your business grow smarter, move faster, and scale with confidence.