ZYWAVE CASE STUDY
RightSure
RightSure revolutionizes its quoting with embedded Personal Lines Quoting API
Location
Tucson, AZ
Success with
Insurance Focus
• Personal Lines
• Commercial Lines
“The entirety of our tech stack engine on our multiple websites is all exclusively driven by Zywave’s consumer-facing rating [via the Personal Lines TurboRater Quoting API”.
BACKGROUND
RightSure Insurance Group is a nationally recognized, award winning insurance agency known for its innovative approach to digital insurance distribution. Founded by Jeff Arnold, RightSure has grown significantly by leveraging technology to streamline operations and enhance customer experience.
OPPORTUNITY
RightSure sought to expand its footprint nationwide and improve quoting efficiency without investing heavily in brickand-mortar infrastructure or custom development. The agency needed a scalable, consumer-friendly solution that could:
• Enable real-time quoting across multiple states
• Reduce manual data entry and operational overhead
• Build trust with consumers through transparent pricing
• Integrate seamlessly with existing workflows and systems
SOLUTION
RightSure implemented Zywave’s Personal Lines TurboRater Quoting API, embedding real-time quoting capabilities directly into its websites, including RightSure.com and RightRater.com. The API allowed consumers to receive instant, accurate quotes for auto and home insurance while integrating seamlessly with RightSure’s existing systems like its AMS and lead vendors. The plug-and-play nature of the API meant that RightSure could activate carrier codes and begin quoting in new states almost immediately.
Jeff Arnold emphasized the simplicity and power of the solution: “You can reduce time, talent, and treasury… just by this platform.”
IMPLEMENTATION
The onboarding process was fast and efficient. Zywave’s team worked closely with RightSure to align on strategy and execution. Within 30 days, the agency had consumer-facing quotes live across multiple states. The API also supported lead injection from partners such as dealerships, mortgage firms, and AI platforms like Liberate, which helped RightSure automate quote intake and policy changes.
“The API is pretty much plug and play… you don’t have to be a techie or know a lot of code,” said Arnold. “You just have to know what journey you want from the consumer.”
RESULTS
The impact of Zywave’s Personal Lines TurboRater Quoting API on RightSure’s business was profound:
• $100M+ in premium issued through Zywave-powered websites
• 24,000 policies written in one year from RightRater.com alone
• Nationwide expansion without physical offices
• 68% mobile-first quoting experience aligned with consumer behavior
• Lead injection and AI processed over 15,000 quotes and 3,200 policy changes
• Trust and conversion increased by showing branded quotes instantly
“Once quoted on your website, its just gonna fall right into TurboRater… your staff, all they’re doing is verifying and going to the rate screen to finalize it,” Arnold explained.
RightSure’s partnership with Zywave and its use of the Personal Lines TurboRater Quoting API exemplifies how embedded insurance technology can drive growth, efficiency, and customer satisfaction. By aligning strategy with execution and leveraging modern tools, RightSure has positioned itself as a leader in digital insurance distribution.
“The technology gives you the ability to scale very rapidly,” Arnold concluded.
