What truly matters to clients when choosing—and keeping—their broker? Watch an exclusive look at the results of Zywave’s 2025 Broker Services Survey, where employers shared what they value most in their broker relationships.
In this session, we covered:
- The #1 reason clients choose a broker—and the #1 reason they leave
- Why communication is more than just a nice-to-have—it’s a dealbreaker
- The most essential service offerings brokers must deliver to stay competitive
- How expectations are shifting across the client lifecycle
We also show how Zywave’s Client Cloud helps brokers automate and scale value delivery—throughout the entire policy lifecycle—so you can focus on what matters most: building lasting client relationships.