Amanda Groves
Vice President, Product Marketing
Amanda Groves is Vice President of Product Marketing at Zywave, where she leads positioning, messaging, and go-to-market strategy across the product portfolio.
With over 16 years in B2B software, she has built high-performing product marketing functions from the ground up and led multiple category-defining launches recognized by leading analyst firms such as Gartner and Forrester. Her background spans partner ecosystems, fintech, and revenue intelligence, each shaped by the same multi-party complexity that defines insurance distribution. She has grown teams across product and solution marketing, customer and partner marketing, competitive intelligence, and enablement.
Amanda is a frequent keynote speaker on product marketing strategy. She writes and speaks on how teams align around a shared customer narrative, commercialization, and what it takes to turn customers into raving fans.
