insurance specific intelligence
Built on the most comprehensive insurance-specific lead-generation dataset, proprietary risk libraries, and industry-leading content.
ZYWAVE AGENTIC AI
Introducing Zywave AI: Agentic Intelligence Built for Insurance
A growing ecosystem of AI agents that execute real workflows across marketing, data, content, and core insurance systems - starting with producer growth.
Why Zywave Agentic AI
Agentic AI unlocks a new era of productivity that elevates human performance at an unprecedented rate. Zywave’s AI Agents move beyond traditional automation and take you into a world of intelligent systems that can reason, act, and adapt in real time. We combine AI with insurance-specific data, workflows, and integrations to create a performance multiplier that helps you grow profitably - even in a tough market.
Only Zywave Delivers…
Agentic by design
Multiple specialized agents orchestrated through a unified system execute workflows end-to-end - not one-off automations or copilots.
Workflows, not features
4M companies, 85M households, 11K+ industry materials, and specialty benchmarking data built for insurance workflows.
Meet the AI Agents
A new era of insurance demands a new approach. We deliver a unique combination of data, AI-powered automation, and ecosystem-wide connectivity that sets us apart.
AI Producer Agent
Target, launch, and optimize cross-channel campaigns — with one click.
- Find and engage new prospects
- Drive engagement with uniquely targeted content
- Run fully designed multi-step campaigns
- Track performance with detailed reporting
AI Advisor Agent
Identify coverage gaps and exposures, then recommend protection.
- Real-time intelligence to assess exposure and optimize pricing
- Leverages millions of data points across loss history, benchmarking, and trends
- Compare contracts side-by-side
More Innovation Coming Soon
Are you ready for AI? It’s time to consider:
- Do you have enough people or time to complete needed work?
- How much time is lost to manual tasks?
- Do producers have enough time for relationships and client interactions?
- Would you like to streamline workflows to a click of a button?
What is Driving AI?
Streamlined processes, enhanced customer experiences, and competitive pressures are accelerating AI adoption across the industry.
★
82%
of consumers now expect immediate responses across channels
Expectations
Speed and convenience are now baseline expectations across the insurance experience. Organizations that can’t respond quickly lose trust, engagement, and deals before conversations even begin.
✦
67%
of organizations carry significant technology debt
COMPLEXITY
Legacy decisions have created fragmented systems that slow execution and make change harder over time. Manual handoffs and disconnected tools are now a primary drag on speed, adoption, and return on technology investment.
▦
40%
of North American organizations have adopted GenAI
Competition
Early adopters are using AI to move faster across growth, service, and operations. As AI becomes embedded, advantage shifts to teams that execute — not just experiment.
✦
50%+
of the insurance workforce is nearing retirement age nationwide
Talent
The industry faces a persistent talent gap as retirements outpace new entrants. Expertise is harder to replace and even harder to scale as workflows grow complex.
★
8–10%
annual growth is now the baseline expectation industry-wide
Growth
Insurance Carriers and brokerages are being asked to grow faster each year. Growth targets are increasing faster than headcount, budget, or systems can scale.
AI Impacts Insurance
Discover the power of AI and learn about the latest trends.
The Future is Now: AI’s Role in Insurance
Artificial Intelligence has the potential to benefit both insurance professionals and consumers, says Doug Marquis, chief technology officer at Zywave.
Read the blog
AI Basics for Insurance Pros
From claims triage to personalized outreach, agentic AI accelerates workflows and reduces costs across the insurance value chain.
Read the blog
How AI is Changing Insurance
Discover how AI is reshaping how consumers perceive insurance - driving transparency, trust, and credibility through data-driven insights.
Read the blogFAQs
Your questions about Zywave Agentic AI. Answered.
What is Zywave Agentic AI?
Zywave Agentic AI is a suite of AI agents built for real insurance workflows. These agents can take action on defined tasks—like drafting outreach, organizing follow-ups, and accelerating quoting steps—while keeping humans in control of review and approvals.
How is agentic AI different from traditional automation or chatbots?
Traditional automation follows rigid rules, and chatbots primarily answer questions. Agentic AI can plan steps, use tools, and complete tasks across a workflow—such as preparing a renewal outreach sequence or summarizing account activity—based on the context you provide.
What insurance workflows can Zywave Agentic AI help with?
Zywave Agentic AI is designed to support day-to-day work like prospecting, client communication, quoting prep, follow-ups, and policy servicing tasks. It helps teams move faster on repetitive work so producers and account managers can spend more time with clients.
Can Zywave Agentic AI improve quoting speed and client response times?
Yes—by reducing the manual steps around quoting workflows. Agents can help draft client emails, summarize submission details, and prepare next-step checklists so teams can respond faster and keep deals moving without sacrificing accuracy.
Who is Zywave Agentic AI built for—agents, brokers, MGAs, or insurers?
It’s built for insurance professionals across the value chain—agents, brokers, MGAs, and insurers. Use cases vary by role, but the outcome is the same: less busywork, faster execution, and more consistent client engagement.
Does Zywave Agentic AI replace producers or account managers?
No. Zywave Agentic AI is built to assist teams, not replace them. It handles repetitive tasks and drafts work products, while producers and service teams stay responsible for decisions, client relationships, and final approvals.
How does Zywave keep AI outputs relevant to insurance?
Zywave combines AI capabilities with insurance-specific data, content libraries, and workflow context. This approach helps generate outputs that are more practical for insurance use cases—like client-ready messaging and workflow steps—rather than generic responses.
What about data security, privacy, and compliance?
Zywave is focused on building AI experiences that align with enterprise expectations for security and privacy. Use cases are designed to support controlled workflows and keep teams in the loop, with safeguards that help reduce risk when using AI in client-facing and operational contexts.
Does Zywave Agentic AI integrate with the tools we already use?
Zywave’s platform approach is built to work within modern insurance operations, where teams rely on multiple systems. Agentic AI is designed to support workflows that connect across tools—helping users complete tasks faster without constantly jumping between tabs.
What results should we expect from Zywave Agentic AI?
Teams typically look for measurable impact in speed, consistency, and capacity—like faster response times, more consistent follow-up, and reduced manual effort. The goal is to help insurance teams scale output without scaling headcount.
How do we get started with Zywave Agentic AI?
Start by identifying one high-volume workflow—like prospecting outreach, quoting follow-ups, or renewal communication—where time savings matter. Zywave can help map the workflow and roll out agentic capabilities so your team can adopt quickly and see impact early.
Is Zywave Agentic AI only for marketing, or does it support servicing and sales too?
It supports more than marketing. Zywave Agentic AI is being developed to help across the insurance lifecycle—from lead generation and engagement to quoting, account management, and servicing—so teams can run tighter workflows end to end.
Let’s Shape the Future of Insurance—Together
AI isn’t just a future trend—it’s a present-day advantage. Agencies that embrace it today are setting the pace for tomorrow. Learn how Zywave’s AI Agents can power your growth, enhance productivity, and elevate your customer relations.