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miEdge Founder Mark Smith Joins Zywave Advisory Board

Tuesday, June 30, 2020
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MILWAUKEE – (June 30, 2020) – Zywave, a leading insurance tech provider of cloud-based solutions, today announced that insurtech innovator Mark Smith has joined its Advisory Board. Smith has transitioned to the new role from his previous position at Zywave as vice president of integration operations, where he helped lead the organization through the acquisition of his former company, miEdge.

As a member of Zywave’s Advisory Board, Smith will provide valuable industry insights and guidance to the company’s executive management team and Board of Directors. Prior to joining Zywave, Smith served as the founder and CEO of miEdge, the premier provider of lead generation, data analytics and prospecting solutions specifically designed for the insurance industry. Zywave acquired miEdge in December 2019.

“As the founder of miEdge, I recognized that I could only take the company so far,” said Smith. “I was fortunate to find a great partner in Zywave who could scale my business and elevate it to the next level. While my responsibilities at Zywave will change, my voice will remain in an advisory capacity and I will continue to be the biggest cheerleader for the continued success of the company.”

Founded in 2011, miEdge delivers industry-leading, fully mobile-enabled employee benefits and property and casualty prospecting platforms. Since the acquisition, Zywave has integrated the miEdge solution into its Sales Cloud offering, in addition to continuing to utilize the data source internally to greatly enhance functionality within a variety of additional content and analytics solutions.

“Mark has played a vital role in the integration of miEdge operations and offerings into the Zywave family,” said Jason Liu, CEO of Zywave. “We look forward to continuing to leverage his expertise as he moves into an advisory role.”

For the latest news from Zywave, visit For more information about the prospecting solutions available in Zywave’s Sales Cloud, visit

About Zywave  

Zywave leads the insurance tech industry, fueling business growth for its partners with cloud-based sales management, client delivery, content and analytics solutions. Offering a technology platform embedded with robust data and the most comprehensive content portfolio available, we empower smarter business decisions throughout the entire customer lifecycle. More than 6,000 brokerages worldwide—including 97 of the top 100 U.S. insurance firms—use Zywave solutions to enhance client services, achieve business growth and promote greater health, wellness and safety. Additional information can be found at

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