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Content Distribution for Insurers

Expanding the reach of carrier content.

Take Your Content Resources to the Next Level

Content is an invaluable resource for insurers. It can help your organization explain the ins and outs of coverage. It can promote sound practices that can lead to fewer losses and claims. And it can raise the profile of your brand.

But these advantages only go as far as the size of your audience. With Zywave’s Content Distribution for Insurers, you can give that audience a boost.

Content Distribution for Insurers puts your content in front of thousands of brokers, on a platform they use daily. Brokers can then share the content with their customers. Add it all up, and Content Distribution for Insurers is an invaluable sidekick to your content initiatives.

Content Distribution for Insurers


Exposure to Broad Broker Network

Reach the more than 3,500 brokerages that use Content Cloud. Brokers do not need to be appointed with your organization to view your content on the platform.

Access to Captive Audience

Brokers can surface your content at the time of greatest need. They can also pass along materials to their customers, saving you the tedious work of sharing materials one-by-one.

Improved Brand Sentiment

Aligning your content with an industry-leading platform improves your standing. Brokers and consumers can view your organization as a must-have, rather than a commodity.

Content Distribution for Insurers


Robust Audience Targeting

Ensure your content is getting in front of the right audience. Upon import, easy-to-use controls allow you to determine which brokers can access your content, and precisely which assets they can access.

Enhanced Search

The dynamic search functionality in Content Cloud ensures that brokers can surface your content in an instant. Insurer content can also appear in a dedicated sidebar on the platform’s search results page.

Comprehensive Reporting

A built-in dashboard includes impressions, shares, and downloads for distributed content, as well as which brokers viewed your materials the most. Downloadable reports can be exported for additional analysis.


Learn more about Content Distribution for Insurers

Informational Sheet for Benefits Insurers

Informational Sheet for P&C Insurers

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