Being memorable to your clients does not need to take much - your gestures do not need to be grand and a little act of kindness can go a long way.
Bryan Wright, president of Denver-based The Wright Group Services, talks with a reporter at the Denver Business Journal about how his Zywave® tools helped even the playing field with large competitors and allows his small firm to focus on selling its personalized client services.
Motivational speaker Dean Lindsay discusses customer lifetime value and improving customer service.