It’s 2026. Do You Know Where Your Potential Policyholders Are?

“Meet the customer where they are” has become a rallying cry across the industry, but knowing your customer is only part of the equation. The real challenge is aligning your distribution strategy to meet a market that keeps moving.

The numbers make it urgent. Nearly 60% of agents report that more than half their clients now demand same-day quotes and policy issuance. Insurers are already allocating 34% of volume through independent agents and 24% through digital platforms, and embedded and direct-to-consumer channels are claiming more every year. The MGA market alone now represents nearly $100 billion in premium volume, yet distribution friction remains one of the biggest barriers to growth across every line of business.

In this on-demand session, industry experts cover:

• How capacity providers and brokers can unlock more premium and coverage opportunities
• Where personal lines professionals have an edge over their commercial lines counterparts
• How leading carriers, MGAs, and wholesalers are approaching digital distribution differently across all lines of business, and what you can apply to your own strategy today

Speakers:

• Marya Propis — President, Retail Distribution, RT Specialty
• James Riviezzo — Head of North American Distribution & Strategy, Resilience
• Jeremy Barnett — Head of Marketing & Distribution, Dellwood Insurance
• Jeff Cohen — SVP, Industry Relations, Zywave

Whether you’re a retail broker feeling the squeeze of client expectations, a carrier rethinking your channel mix, an MGA building out your distribution footprint, or a wholesaler looking to stay ahead of platform-based disruption — this conversation is for you.