Beyond New Business – Why the Future of Agency Growth Starts with Retention

Why the Future of Agency Growth Starts with Retention

Every agency wants more new business. But when that becomes the primary focus, renewals can get pushed to the back burner, leaving many clients to move through the process without meaningful engagement.  

Last year, 57% of insurance customers actively shopped for a new policy, the highest rate ever recorded in 19 years of J.D. Power research. Nearly half of high-value auto customers (those with long tenure and multiple policies) said they were unlikely to renew with their current carrier. Meanwhile, the industry is losing producers faster than it can replace them: for every new entrant in their 20s, roughly six insurance professionals are approaching retirement. 

You can’t hire your way out of a shrinking talent pool. This whitepaper breaks down why passive renewals are the biggest growth leak in most agencies, and how Zywave Apex™’s Advisor Agent helps producers spot rate risk, coverage gaps, and cross-sell opportunities before the renewal window closes, so more of the book you already have stays yours.