Did you know that 70% of consumers say that blogs influence their purchase decisions? What’s better is that for businesses that blog, 95% of them report a higher search rank, compared to those that do not.
What does this mean for you?
Blogging = increased business… if you do it right.
As your local insurance agency begins to review its insurance marketing plan for 2014, are you being sure to include inbound marketing activities such as blogging and social media?
Zywave, an insurance sales and marketing platform, collaborates with the local insurance industry to provide an optimized online marketing presence – part of that strategy involves a strategic content marketing plan.
Over the last several months, Zywave has researched a thoughtful content marketing strategy that has brought proven insurance marketing success: The long tail keyword.
Overwhelmingly, the results were positive for our clients:
- Client A’s % of traffic from blog went from 8.51% to 15.54% when compared to traffic from the same time period, last year.
- Client C’s % of traffic from blog went from 15.59% to 28.61% when compared to the traffic from the same time period, last year.
Improving Blog Traffic, User Engagement & SEO
How can you increase blog traffic, build search engine optimization with your inbound marketing activities, and attract the right customer to your insurance agency? Believe it or not, it’s easier than you think!
With the right insurance marketing strategy for your content and the right mindset, you can build your expertise, write quality, engaging content, and keep your visitors coming back for more… again and again. But doing all of that is only half the battle… ask yourself this about your current content marketing strategy:
- Do search engines know how to find your blog?
- Do your current customers know how to find your blog?
- Are you posting content on your blog that is unique, credible and valuable?
- Do you have a strategy to make the answers to all of the above questions a resounding YES?
Now you do. Learn how you can convert prospects to customers through blogging and how to attract the right customer to your blog, keep that customer engaged and bring them back for more with this strategy. You can find out all of the details about implementing long tail keywords into your insurance marketing strategy in our free eBook. Embed this infographic on your site with this code:
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To download our eBook on Long Tail Keyword Strategies for Insurance Agencies, visit astonish.com/ebooks on December 10, 2013 at 10 AM EST for the initial release.