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Cyber Sales Conference

Milwaukee, WI | February 21, 2023 

Event Description

Cyber Risk is the greatest organic growth opportunity in the P&C marketplace today. Yet brokers & agents are challenged by insurance buyers to explain the product value and frustrated by low take-up rates. This one-day session puts you in front of marketplace experts and successful cyber risk leaders, and you’ll leave with proven sales strategies to grow your brokerage’s book of Cyber business.

John Mullen | Keynote SpeakerJoin us for an insightful 6-hour program aimed specifically at increasing your team’s Cyber selling prowess. We are excited to capitalize on 12 years of cyber experience to bring you this event.

This program is aimed at commercial P&C sales leaders as well as CEOs and COOs chasing growth at regional insurance brokerages.

Hear from cyber experts at key carriers, MGAs, and service providers working with regional and local brokerages. And take advantage of an opportunity to network with peers in the Cyber Risk community.

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*Will be updated as speakers and sponsors are confirmed.

11:00am: Welcome Remarks

11:15am: Opening Keynote
Cyber Risk in 2023: What Do Buyers Want Today?
Our industry expert will explain how we got here, what the current mindset of the insurance buyer is, and what’s working when it comes to growing Cyber insurance sales.

11:45am: View from the Top: Where Do Carriers See the Opportunities for Brokers?
As carriers strive to grow profitable Cyber premium, how do they see the landscape of insureds and risks? Which segments represent attractive risks, and where is the low-hanging Cyber fruit? Our panel of industry experts will detail the insurers’ perspective of Cyber opportunities.

12:30pm: Networking Lunch

1:45pm: Exposures & Experiences: Selling Clients on Cyber Coverage
What’s working and what’s not when it comes to positioning the value of Cyber coverage? Our panel of cyber carriers, MGAs, and wholesalers will describe common road bumps in the Cyber sales process, and how brokers & agents overcome these challenges.

2:30pm: Building Your Cyber Client Pipeline: The Fastest Route to More Cyber Prospects
How do you expand your prospect list? How do you keep your prospects informed and aware of exposures? For companies who have not experienced Cyber losses, how can you make the case for coverage? What other routes can you take to get more Cyber leads?

2:50pm: Measuring Cyber Risk: Determining Limit Adequacy
What are the known and hidden areas of cyber loss values? One of the greatest frustrations is that Cyber insurance buyers don’t buy enough coverage to fully protect their business. Our panel of cyber insurance experts will explore the loss values and trends which are shaping Cyber insurance programs, and strategies to better showcase these issues to insurance buyers.

3:40pm: Selling Cyber with Frequency & Severity Data
No business is immune. Cyber losses occur in every SIC and NAICs code, company size, geography, etc. How can brokers & agents showcase Cyber buying trends and example loss events? What tools are available to help brokers & agents better position appropriate limits?

3:55pm: Closing Remarks

4:00pm: Networking Reception

5:00pm: Departure

This agenda is designed to allow for same day travel locally and from Chicago. If you’ll be in Milwaukee overnight, we have secured a room block at the negotiated rate on Feb 20 & Feb 21 where the event is being held: The Saint Kate-The Arts Hotel, 139 E Kilbourn Ave, Milwaukee, WI 53202


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