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"There were a lot of options out there for insurance technology, but none of them rose to the level of Zywave. Other tools and services just couldn’t compare."

Kurt Buursma, owner

Buursma Agency


Employee Benefits Content, Marketing & Prospecting

The Partner

The Buursma Agency is well-known in West Michigan as a qualified provider of insurance products both for groups and individuals, for health, life, disability, dental, vision and Medicare planning.

The Challenge

As a small company, losing deals to larger companies is a problem. Need a way to win new business and retain current clients.

The Solution

Buursma Agency decided to invest in Zywave's Employee Benefits content and Marketing & Prospecting solutions in a number of ways to win new accounts, retain his current clients, and train and educate his staff.

The Benefit

Buursma Agency uses the Marketing & Prospecting solutions to develop a stewardship report during renewal season, displaying everything they’ve done for their clients and the value they delivered all year long; able to deploy automatic email campaigns and newsletters.

“There’s no question that I have seen ROI in both winning new business and retention with my Zywave tools. Purchasing Zywave tools was an investment, especially for a small brokerage like mine, but it’s been worth it and I couldn’t be happier.”

Kurt Buursma, owner

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