Burkwald & Associates, located in Pewaukee, Wisconsin, is a benefits and management consulting firm. They partner with their clients to maximize their investment in employee benefits through careful analysis, strategic plan design, clear communication and an emphasis on wellness. Serving more than 100 clients in Wisconsin, Illinois and Minnesota, the firm manages employee benefit plans covering more than 19,000 participants.
Dan Burkwald, the founder and sole producer at B&A, signed on with Zywave in 2011. Primarily, he was seeking deeper and more detailed analytics. “We were providing analysis using the carriers’ reporting capabilities, but we didn’t feel they contained enough detail to adequately advise clients and prospects,” Burkwald explained. “We needed much more information to help them make well-educated decisions.”
Clearly, he and his team of employee benefit consultants needed more sophisticated analytics.
Pairing Decision Master Warehouse with other Zywave solutions proved an effective solution for Burkwald’s firm.
He and his team are using Decision Master Warehouse to get to the heart of claims analysis and explore the impact of innovative plan alternatives. When performing an evaluation for a client or prospect, a consultant at B&A will typically review medical and pharmacy claims data, explore plan designs and research viable alternatives. The resulting recommendations are rooted in data as well as health risk assessments aggregate results. “DMW is instrumental in demonstrating elevated expertise and identifying opportunities for improvement,” Burkwald stressed.
With one particular prospect, Burkwald’s team found that medical plan members were not taking advantage of available resources, nor were they seeking preventive care screenings and exams. Using data gleaned from Decision Master Warehouse, B&A created financial incentives to encourage the client’s employees to be better health consumers and complete preventive care exams. Further, the plan design was changed to better fit the client’s needs. “We presented this group with pertinent data and our strategic plan,” Burkwald said. “Within 30 days, we were hired.”
Decision Master Warehouse and other Zywave products have helped B&A open more doors and win more business. In 2013 alone, B&A engaged with eight new clients, representing half a million dollars in annualized revenue. Burkwald attributes much of that success directly to Zywave tools.
Additionally, B&A has captured four additional clients due to the strength of its analytics. “By demonstrating our unique abilities and showcasing our deliverables, we have proven to prospects and clients they are getting an experience, not just a policy,” Burkwald said. “Our goal is to innovate, motivate, educate and communicate. With the Zywave tools, we have been able to achieve that goal for our clients.”