Policyholder engagement is now a central function of insurer operations. It’s no longer sufficient to reach out to insureds solely at the points of binding, claims, and renewals. Consumers now expect to hear from insurers throughout the lifecycle of their policy, as they seek to learn more about their coverage and have customer service needs met.
Policyholder engagement provides clear advantages to insurers, as well. Frequent outreach can empower insureds to act as good stewards and reduce avoidable risks. It can improve loss ratios and reduce costs. And it can improve an insurer’s brand affinity amongst consumers.
Zywave has solutions to boost policyholder engagement efforts for insurers. Our Client Engagement Suite combines powerful client portal, content, and Learning Management System (LMS) tools into a single solution – helping to scale this all-important initiative. Our LMS is also available as a standalone solution.
The evidence is clear. Zywave suites and platforms allow insurers to scale engagement efforts and yield desired outcomes.
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