Shawna Arnold Archives

Ring in the New Year with these January Social Media Topics

January Social Media Topics
The holidays might be over, but January brings a new year and plenty to post and discuss with your agency’s social media audience. Make your New Year’s resolution to consistently and continuously update your agency’s social media channels, starting with these ideas: With the New Year comes time for resolutions. Ask your fans and followers […]

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Why Commercial Niche Email Marketing Works

Laptop with emails flying out
At this point, most insurance agencies have jumped on the email marketing bandwagon. Sending out holiday emails and birthday greetings seem like no-brainers, but how effective is your email strategy in selling your agency’s commercial services? There seems to be a belief in the industry that email is a great tool for personal lines and […]

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Let it Snow, Let it Snow, Let it Snow December Blog Topics

December Blog Topics
December is a month full of celebrations, and there is no shortage of topics you can address on your agency’s blog. From the holidays to the weather, you will be dashing through your planning and writing in no time. Take a look at our blog topic suggestions and add them to your editorial calendar! No […]

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Feast on These November Social Media Topics

November Social Media Topics
November is not only the last full month of fall, but it is also the month that kicks off the holiday season. Fill in your social media fans and followers on all of the going-ons this month, and help them enjoy a happy and safe November, with these post topic ideas: November 11 is Veterans […]

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Using the Website Data in Google Webmaster Tools

Charts on a tablet
Data-driven marketing should be a priority for your agency, and there are many tools available to you to help with this effort. Just like Google Analytics, Google Webmaster Tools is a free program Google offers to website owners. Webmaster Tools allows you to view even more metrics about your website, as well as technical data. […]

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Google Analytics Data & Your Agency’s Content Marketing (Pt. 2)

Web Analytics
Earlier this month, we discussed some types of data sources you can find in your agency’s Google Analytics account that can assist in your content marketing efforts. While there is any number of data sources contained within the program, we are outlining several key sources that can help your agency determine what to target in […]

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Help! My Website Was Just Evaluated and Received a Low Score!

If your agency has a website, chances are you have received a site evaluation before. A website evaluation report can come from search engine optimization (SEO) and marketing companies, but they can also come from the carriers with which you work. While your carriers typically have good intentions when evaluating your website, a marketing company […]

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3 Tips for Writing Blog Content for Insurance Consumers

Blogging for Insurance Consumers
“What can I possibly write?” “Insurance is boring!” “No one wants to read about this.” “I have nothing to say.” Are you gasping yet? I have heard these statements countless times from insurance agencies, and I bet you have said them to yourself at least once. I get it; not everyone is a writer. If […]

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